Rasha Yacht
Project Brief
Rasha Yacht required a brand identity as refined as the experience it promised — one that would resonate with high-end clientele and hold up across every physical and digital touchpoint aboard.
The brief called for a complete luxury brand system: a distinctive mark, a sophisticated colour palette, and a visual language that communicated exclusivity without effort. Every branded item — from crew uniforms to packaging to the flag flying at sea — had to feel considered and cohesive.
Design decisions were made with the tactile experience in mind. Materials, finishes, and proportions were specified alongside the visual identity to ensure the brand translated perfectly from screen to physical object.
Deliverables: Logo and brand mark, colour system, typography, brand guidelines, stationery, crew uniforms, flag, signage, water packaging, and luxury branded items.
Beyond the Wake
Branding Matirals
Luxury brand development initiative focused on crafting a sophisticated visual identity and comprehensive marketing materials - to elevate the brand’s prestige and attract discerning high-end clients
